I couldn't agree more, although it only applies for products with a direct entry route to the market. Most products I have worked on need to be integrated into a system. In this case, the early adopters are the group of companies willing to integrate your technology (think the early days of VoIP or IPTV for example). I am not sure if the requirements will change with the early adopters. At that stage it's the package which is being sold, not the individual technologies, and that will be tailored to the majority.
Warren Schirtzinger
· 2 months ago
Keep in mind that the chasm only exists when products are "discontinuous" or they force a change in behavior in order to use them. When a new product is "continuous," there is no change in behavior required and therefore there is no chasm. @TechStrategies
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